South West Trains targets families on half-term with 2for1 offer
By Gillian West
South West Trains-Network Rail Alliance has launched a 2for1 campaign for families coinciding with the October half term break.
‘2for1 London’, which promotes London’s visitor attractions, is the third campaign for the brand created by Bank and features across OOH, direct marketing, press and digital.
Harriet Johnston, deputy marketing manager for South West Trains-Network Rail Alliance, commented: “The emotive work created by The Bank encourages half-termers to make the most of their time off and create unforgettable memories with their loved ones at an affordable price.”
The Bank managing director, Tristan Connell, added: “Our goal is to help save South West Trains travellers Read full story ›
Source: The Drum
