By Tony Connelly

Southampton is making moves to ensure it can remain competitive off the field ahead of the start of the new Premier League season and has appointed Delete as its new digital partner to help boost its international presence.

The Saints will work with the London-based digital agency to develop a digital transformation strategy centred on increasing fan engagement within the UK and building a greater international fan base.

Part of the fan engagement focus will see Delete creating a range of new digital consumer touchpoints, across multiple channels, which will also attempt to raise awareness of the Southampton brand.

James Kennedy, Read full story ›

Source: The Drum