Southampton FC seals biggest ever shirt sponsorship deal in Virgin Media partnership
Virgin Media has agreed a three-year shirt sponsorship deal with Premier League club Southampton.
The partnership will commence from the start of the 2016-17 seasons and will see Virgin Media work with the club to develop a number of initiatives aimed at putting fans at the heart of football.
Discussing the announcement Tom Mockridge, chief executive officer of Virgin Media, said: “Virgin and the Saints both like to do things a little bit differently; we’ll be working together to give fans the best experience in football whether they are at home, away or watching on TV. Together, We March Read full story ›
Source: The Drum
