Southeast Asian retailers may be inaccurately measuring almost half of all online transactions, says Criteo
Southeast Asian retailers may be inaccurately measuring up to 41% of their online transactions according to The State of Cross-Device Commerce Report by Criteo.
This distorted view could result in inefficient allocation of marketing spend in the long run, and affect shopper engagement and volume of customer acquisitIon.
Understanding cross device behaviour is now more important than ever, as turning to user centricity helps to tackle bad metrics likes cookies.
“Consumers are using multiple devices in their buying journeys, from searching and browsing, to buying. Southeast Asian retailers must therefore distance themselves from outdated device-centric marketing and adopt a user-centric approach,” said Read full story ›
Source: The Drum
