By Michael Feeley

Southpaw has announced a new partnership with one of the UK’s leading independent media agencies John Ayling & Associates to “scale-up” its media planning and buying offering.

The new partnership launched this month with all of Southpaw’s media clients transitioning to the new alliance and taking advantage of the planning and buying scale that JAA can offer. JAA will also work alongside Southpaw on all integrated pitches and projects, as well as serving Southpaw’s parent company Hakuhodo.

Tom Poynter, group managing director of Southpaw, said of the new partnership: “The media industry has gone through an enormous amount of changes over the Read full story ›

Source: The Drum