By the drum

As the deadline for the Drum Network Awards approaches, The Drum has been speaking to some of this year’s judges about what they feel constitutes a great agency business and what they will be looking for from the agencies vying for top honours in London this year.

First in the hotseat is Tom Poynter, who has recently taken his agency through a wholesale repositioning and rebranding, which saw the creation of Southpaw.

Over and above turning a good profit, what constitutes a highly successful agency business in your view?

Agencies that invest in long term relationships with their clients that drive Read full story ›

Source: The Drum