By Gillian West

Sovereign has targeted holidaymakers in London and the home counties with its first multichannel TV campaign highlighting the holidaymaker’s expertise, knowledge and property experience.

Created by SomeOne, the campaign plays on common pre-holiday fears of unexpected elements that could ruin their getaway from building work to local livestock.

The campaign follows Sovereign’s brand repositioning two months ago amplifying its customer-centric focus and underlining its position as an expert bespoke holiday maker.

Lisa Edwards-Webb, head of customer engagement at Sovereign, commented: “When our customers go on holiday, they want to escape to a paradise away from daily life. So, we make Read full story ›

Source: The Drum