By Gillian West

Spanish supermarket chain Eroski has appointed London-based Missouri Creative to develop a new look and feel for the brand following a four-way pan-European pitch.

The brief sees Missouri Creative tasked with creating and complete, flexible communications style that can be applied across all areas of the brand’s communications, from in-store to brochures, print collateral, corporate communications, advertising templates and digital media.

Eroski’s logo and ‘Contigo’ (‘Always with you’) strapline are to remain unchanged with Missouri’s creative platform – ‘Real Food, Real Stories, Real People’ – to sit at the heart of communications. A new suite of brand icons as well as new Read full story ›

Source: The Drum