By Minda Smiley

Sports medicine company KT Tape has hired Russell Schleiden as chief marketing officer.

Schleiden most recently served as vice president of marketing at Talking Rain, the parent company of Sparkling Ice water, lemonade and tea. Throughout his career, he has held top marketing roles at Hostess Brands and Dr. Pepper Snapple Group.

In his new role, he will be tasked with developing and driving the eight-year-old brand’s marketing strategy while growing sales nationally and abroad. Schleiden will also manage KT Tape’s brand partnerships with professional volleyball player Kerri Walsh-Jennings and NBA player James Harden in addition to overseeing a rollout of new Read full story ›

Source: The Drum