Special K moves away from ‘perfect size 10 girls’ in £15m brand overhaul
Daly will replace the brunettes in red swimsuits who have traditionally featured in Special K’s campaigns across in-store, OOH, cinema, radio and print activity throughout July.
Ruth Gresty, marketing manager for Kellogg’s in the UK, told Marketing Week: “In the past we’ve had our Special K girls, brunettes who were a perfect size 10, who were always quite smug and pleased with themselves in a red swimsuit or red dress.
“We wanted to step away from that and bring in a real personality to marry with the brand.”
She added that Daly has a “full-packed life” as a mum and wife with a Read full story ›
Source: Marketing Week
