By Jennifer Faull

Specsavers is bringing in an external agency to handle its CRM for the first time, having previously handled all activity in house.

After an extensive pitch process, which began last September, the retailer appointed Proximity London.

It continues a shake-up of Specsavers’ agency relationships; in early April it enlisted iProspect to handle part of its digital marketing strategy across the UK, Northern Europe and Australia-New Zealand and just weeks later selected WPP’s Possible as digital user experience and design agency.

All agency hires have signaled an increased focus from Specsavers on improving the customer experience across all touchpoints, particularly Read full story ›

Source: The Drum