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Sports Direct receives ASA ban for 'misleading' Arsenal FC shirt promotion

on Jun 14, 2016 | 0 comments

By Rebecca Stewart

The Advertising Standards Authority (ASA) has banned a promotion from Sports Direct after a customer complained that a marked down Arsenal shirt was for sale under “misleading” conditions.

The Puma home shirt had been advertised via a page on Sports Direct’s website, which quoted the price of £42. Smaller text accompanying the promotion and below the quoted price stated ‘£59.99′ and ‘You save: £17.99′, respectively.

Challenging the ad, the complainant said that the product had never been sold on the website for £59.99 and challenged whether the corresponding savings claims were correct or if they could be substantiated.

While Sports Direct said that Read full story ›

Source: The Drum