Sports Direct vows to 'become the Selfridges of Sport’ as it braces for 20% profits plunge
Sports Direct has made the bold and bizarre claim that within the next four years shoppers will see it as ‘the Selfridges of Sport’, referring to the luxury department store.
It seems like a bit of a leap for the company, which was recently exposed for its horrific working conditions in a government-backed investigation.
The ambition was revealed in a presentation slide released this morning (7 September) ahead of the company’s AGM.
The slide goes into little detail about how it plans to achieve this, saying only that it will be underpinned by a ‘360-degree review’ which Read full story ›
Source: The Drum
