Sports Direct’s Mike Ashley: ‘Our push to become a better brand will never stop’
By Seb Joseph
Sports Direct boss Mike Ashley has said his company’s bid to become a better brand will “never stop” now that he will play an integral role in restoring its battered reputation following damning allegations over the treatment of its staff.
He made the pledge during an interview with the BBC earlier this morning (20 September), less than an hour after the business announced that a review of its working practices and corporate governance would be carried out by an independent party and not its law firm as it had previously intended. Sports Direct hopes the review will get to the root Read full story ›
Source: The Drum




