By Kyle O'Brien

BodyArmor, a relatively new player in the sports drink market, has unveiled its first ever television ad campaign, and at the helm of its creative direction is former NBA superstar Kobe Bryant.

Bryant is a huge investor in BodyArmor, having plunked down millions through his Kobe Inc investment company, making him the third largest shareholder. He has deals with plenty of top-ranked athletes in all the major sports to help push the drink out to the public, and nine of them are in this first campaign.

The campaign, ‘Obsession is Natural,’ is inspired by Bryant’s hard-driving philosophy towards anything he Read full story ›

Source: The Drum