Sports marketing needs to be more than just cool content, stars and flashy ads
The times are a’ changin’ for sports marketers with activities like eSports, drone racing and Formula E are emerging and now competing for attention.
There are a multitude of distribution platforms, across which fans want more content than ever, in short, there is a complex picture which sees legacy brands facing off against seemingly edgier entities for eyes.
To delve into the trends, The Drum last week Thursday (3 August) hosted a sports marketing panel to dig into the trends shaping the future of the industry, among which we launched eSports: Football Rebooted, our eSports investigation documentary.
Joined by Skip Fidura, client Read full story ›
Source: The Drum
