Spot.IM targets Facebook and Twitter users with site-integrated social media tool – used by Kerrang and Red Bull
Spot.IM has launched a tool designed to let any website become its own social network with pop-up chat ‘Spots’ through which visitors can discuss content and the brand without having to leave the page – and the accompanying ads.
The “distributed social network” is aimed at encouraging greater user engagement on participating websites without diverting traffic to external sites such as Facebook and Twitter, using an integrated chatroom.
Spot.IM claimed this will empower publishers to improve user-engagement, retention and monetisation capabilities, freeing publishers from relying on external social networks.
Since the release of the beta, over a thousand website owners and publishers Read full story ›
Source: The Drum
