Spotify for Brands creates two new ad products: video takeover and sponsored session
Spotify for Brands has rolled out two new video advertising products – video takeover on desktop and sponsored sessions on mobile – with Coca-Cola, McDonald’s and Ford among the launch partners.
The video takeover ads on the desktop site will be served as part of normal ad breaks and are only played if the client is in view, while the sponsored sessions will see users given the opportunity to opt-in to an ad-free experience by viewing a 15 or 30 second video on their mobile device.
“Our audience is incredibly engaged so we are delivering an advertising experience that enhances their time Read full story ›
Source: The Drum
