Spotify inks Universal Music Group deal – allows album exclusivity behind Premium paywall
Music streaming service Spotify has tied down one of the world’s biggest record labels Universal Music Group (UMG) and to do so has offered it a unique deal – timed album exclusivity in its Premium tier.
Spotify has signed the group up for a multi-year licensing deal that will ensure top artists such as Taylor Swift, Kanye West, Adele, Mariah Carey and Lady Gaga, remain on the platform.
To seal the partnership, Spotify has had to evolve its commercial offering to accommodate the label, in what it said provides “more flexibility for new releases”. Furthermore the label will be able Read full story ›
Source: The Drum




