By Ronan Shields

Spotify has opened up its inventory to programmatic media-buyers with a private marketplace (PMP) offering after experimenting with the offering since February this year, as the music streaming service aims to further monetise its 75 million-strong user base.

The music streaming service, which has been doubling down on its advertising revenue in the last 12 months, and as of a few weeks ago it began offering its PMP services to advertisers, according to Jana Jakovljevic, Spotify, head of programmatic solutions.

Presenting to attendees at ATS New York today (3 November), Jakovljevic explained how the music-streaming service is now offering audio and video Read full story ›

Source: The Drum