Spotify partners with AccuWeather to create real time playlists inspired by the elements
Spotify has solidified a partnership with AccuWeather, utilising its real time weather data to learn how wind, rain and shine affects listening tastes across UK cities.
As a general rule of thumb, Spotify learned that “people typically listen to higher-energy, happy sounding music, while listeners turn to sadder, downbeat tunes when the weather’s bad”. Tastes varied by city, both influenced by the weather and other factors.
Over 85 million streams were correlated with weather data, and as a result, each available for cities across the UK in a playlist called Climatune.
Five variables, sun, clouds, rain, wind and snow Read full story ›
Source: The Drum
