By Lucy Tesseras

Spotify is revisiting its ‘Year in Music’ concept, which allows users to create a personal review of their listening habits over the last 12 months, in order to build long-term relationships with users by boosting engagement.

After curating their personal year in music, which includes top songs, most listened to artists by season and first played song, users can then share their results with friends via social media, which CMO Seth Farbman believes will “reinforce and remind people how much they value music” in their lives.

“The stories of existing music fans on Spotify are the best we have so they are Read full story ›

Source: Marketing Week