By Charlotte McEleny

SpotX has signed a deal that will see it monetise Vietnamese broadcaster and media owner BHD’s video inventory programmatically.

BHD is a media business that runs production, cinema exhibition, pay TV channels and VOD channels. It is responsible for high profile content, such as Vietnam’s Idol, Vietnam’s Got Talent, Master Chef, Amazing Race, The Price is Right, Ugly Betty, Home Improvement and Name That Tune.

The deal will hand SpotX responsibility for managing the programmatic monetisation and automated direct selling of BHD video inventory, including VOD and Pay TV, globally.

Andy Yap, director of platform services, JAPAC at SpotX, said: “BHD are setting Read full story ›

Source: The Drum