By Jo Curtis

A kind gesture, a random act of kindness, a good deed, all are defined as; a selfless act performed by someone who wants to help or cheer up another person.

In 2015 it’s become something of a marketing trend, and as a concept now used by many, it’s changing the way people see and interact with brands. It’s all about spreading the love.

These popular ‘movements’ even have their own mark in our calendars, with Random Acts of Kindness Day occurring on 17 February 2016 and National Good Deed Day taking place on April 11 2016, there’s even a Pay It Forward Read full story ›

Source: The Drum