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Sprint CMO to leave as new chief's move scuppers controversial TV campaign

on Nov 15, 2014 | 0 comments

By Noel Young

Jeff Hallock, the chief marketing officer of US wireless carrier Sprint, is leaving. He will depart by the end of the first quarter of 2015, the company said on Friday. But a spokesman said his departure was not connected with a”Framily” TV campaign, featuring oddball characters.

This was discontinued after CEO Marcelo Claure, joined the struggling phone company in August and initiated a major agency review.

Hallock, 15 year at Sprint, , was promoted to CMO only in January .In March, he initiated a sweeping marketing campaign around the carrier’s “Framily Plan” with Figliulo & Partners, its lead Read full story ›

Source: The Drum