By Sarah Vizard

The move will see Stand Up To Cancer’s YouTube channel run a 12-hour livestreaming event featuring celebrities as well as high profile vloggers. Running on 17 October from midday, the aim is to extend the reach of the SUTC brand by increasing its engagement with a younger audience.

SUTC is backed by Cancer Research UK and Channel 4. Launched in the UK in 2012, it has raised £23.8m, of which 100% goes to translational research aimed at finding cures for cancer and helping speed up diagnosis.

Speaking to Marketing Week, SUTC’s head of marketing and campaign delivery Poppy Naylor, said the charity Read full story ›

Source: Marketing Week