Standard Life Investment brings in WCRS to lead creative for the British & Irish Lions tour 2017
Standard Life Investments will promote its sponsorship of the British & Irish Lions tour in 2017 with the appointment of WCRS to lead the activity.
The brand is the principal partner and jersey sponsor of the Lions, with the agency tasked with working alongside its agency roster to develop an integrated campaign to activate the relationship.
Speaking of the appointment, Nuala Walsh, global head of marketing and relationship management for Standard Life Investments explained that WCRS was appointed for its “creative flair and strategic insight.”
British and Irish Lions CEO John Feehan, added his views: “We wanted a partner who shared Read full story ›
Source: The Drum
