By John Glenday

Standard Life have signed a three-year sponsorship deal with Andy Murray, commencing on 23 June to coincide with the first day of the 2014 Wimbledon Championships.

The deal will see Murray wear the Standard Life logo on his playing arm in all tournaments worldwide, giving the Edinburgh-based group exposure in key markets together with Murray’s social media fan base of over 7m and a global TV audience of over 1.5bn.

Standard Life chief executive, David Nish, said: “Andy is a world-class athlete who has succeeded at the very top of his profession through a combination of strong performance and a commitment to Read full story ›

Source: The Drum