By Jay Prasad

Cannes Lions is no longer purely a festival of creativity. The advertising industry has transformed and this week it’s as much about social media, technology and the cult of celebrity as it is about the creative on display.

Speaking of social media, celebrity endorsements and appearances often garner the greatest volume of social engagement – but do the many celebrities in attendance bring anything more to the festival than hype?

In a word, yes. The celebrities we see at Cannes are just as recognisable as all the major companies in attendance, and they know just as much about branding. Kanye West Read full story ›

Source: The Drum