Star Wars banks record-breaking $50m in US ticket pre-orders… a full month before launch
Disney has proven that the return of Star Wars is a force to be reckoned with US pre-sales breaking box office records.
The movie, which has four weeks before its release, accumulated over $50m in ticket sales, putting it on a path to become the highest earning movie ever.
The Force Awakens, which opens in the US 17 December, has a task on its hand trumping the $209m opening weekend set by Jurassic World earlier this year. Its efforts will be hindered however as no movie ever released in the Christmas period has ever breached a $100m opening weekend in the US.
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Source: The Drum
