By Minda Smiley

Star Wars: The Force Awakens brought in $25.40 for every $1 spent on advertising last year in the US, according to Kantar Media.

Disney spent approximately $29m on ad spend in 2015 to promote the much-anticipated movie, putting it at 38th place in terms of motion picture advertising budgets for the year, Kantar Media’s report said.

Kantar said the sequel’s low ad spend can likely be attributed to the fact that it was already receiving massive amounts of earned media in the form of press coverage and social media posts.

The movie was also receiving large amounts of additional promotion since many brands, Read full story ›

Source: The Drum