By Leonie Roderick

The London store, which is based in the West End and is branded as ‘Starbucks Reserve’, aims to bring together three key factors in the consumer experience: convenience, customisation and discovery.

On the tech side the store will include virtual screens, wireless charging and hand-held payment units.

There will also be an evening menu offering freshly made hot food such as truffle mac and cheese and sharing cheese platters with the option to purchase beer and wine. The outlet will also serve unique espressos that are not available in other stores.

When customers enter the store, a waiter will be at hand to Read full story ›

Source: Marketing Week