Starbucks on why its Red Cup Christmas campaign will hit home on social media
Created in partnership with Manning Gottlieb OMD, Fuse and Mobile5, the bespoke 4 metre tall Red Cup installation – which is designed to smell like Starbucks’ gingerbread latte – will gradually light up as the number of mentions of #RedCups on social media increases.
Tweets including the #RedCups hashtag will also feature across digital display boards throughout King’s Cross train station. Throughout the duration of the installation, Starbucks will also surprise consumers with complimentary gift cards.
The digital tree will be up from 3 to 6 November, with the campaign being further amplified across Twitter, Facebook and Instagram.
Speaking to Marketing Week, Starbucks’ Read full story ›
Source: Marketing Week
