Starbucks partners with Budweiser maker to produce non-alcoholic tea in supermarket push
Starbucks has inked a deal with Budweiser maker Anheuser-Busch to produce a premium bottled range of its Teavana line of teas.
The partnership will see Starbucks push forward with its plans to capitalise on the increasingly popular tea category as well as make further in roads in to supermarkets, as expands its offering beyond coffee.
Set to launch in the US in 2017, the ready-to-drink range will marketed by Starbucks, while Anheuser-Busch will lead production, bottling and distribution to retailers across the country.
Within the past year US Starbucks locations have sold more than $1bn of Teavana tea beverages, representing 11 Read full story ›
Source: The Drum
