Starbucks partners with WeChat to launch social gifting feature for customers
Starbucks has launched a social gifting feature on WeChat to create more digital connections with Chinese customers.
The feature “用星說” (Say it with Starbucks) has launched on messaging app Weixin (WeChat) following a two-week trial.
The feature enables users to instantly gift a Starbucks drink or digital gift card, which is stored in the receivers Weixin-Wallet function and can be redeemed in any store in Mainland China. Users can add a personal message to accompany the gift using text, images or video.
Belinda Wong, CEO of Starbucks China, said, “By leveraging the power and reach of Weixin, we want to Read full story ›
Source: The Drum
