Starbucks strikes deal to open stores in South Africa from 2016
Starbucks is to enter Sub-Saharan Africa for the first time after striking a deal with Johannesburg-based Taste Holding, which will see the company scoop an exclusive licensed partnership with the coffee giant.
Starbucks will open full-format stores across the region selling its entire range of food and beverages, alongside its digital services from 2016. The license agreement will see Taste own the exclusive rights to develop Starbucks retail outlets in South Africa and the business, meaning it will operate the stores directly.
“We are proud to be bringing Starbucks to South Africa next year,” said Kris Engskov, president of Starbucks Europe, Read full story ›
Source: The Drum
