Starbucks wants to unify its marketing messaging with 2015 #RedCups campaign
Starbucks has launched its “most joined up” Christmas Red Cup marketing push to date with a campaign that aims to unify instore, online, experiential and press activity.
The campaign kicked off today (3 November) with a socially powered light installation in Kings Cross Station, created by Manning Gottlieb OMD, which until 6 November will gradually light up as the number of #RedCups mentions on social media increases. Tweets pulled through from the #RedCups will also feature across digital display boards throughout the station.
The channel-wide campaign looks to build on the buzz around the return of the company’s Christmas drinks and improve Read full story ›
Source: The Drum
