By Ishbel Macleod

Starcom MediaVest Group (SMG) has appointed Sue Frogley to its team as global commercial director, where she will be responsible for building commercial relationships.

Joining the team from Dentsu Aegis Media, Frogley will work across all of SMG’s global network clients and will drive client revenue in the newly created role.

She said: “I’m thrilled to be joining the team at such an exciting time in the industry and look forward to becoming part of their entrepreneurial talent and helping promote best-in-market offerings across SMG’s portfolio.”

Based in London, Frogley will report to Laura Desmond, the group’s global chief executive.

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Source: The Drum