Starcom MediaVest London co-CEO claims 'consistency of product' saw it win Media Network of the Year at Cannes Lions
You need a ‘consistency of product’ to win Cannes Media Network of the Year, according to triumphant Starcom MediaVest London co-ceo Steve Parker.
Having seen his parent network win Media Network of the Year, Parker offered The Drum his thoughts on what saw it push ahead of its competitors this year, claiming it was the ‘consistency’ of its offer that was the main factor.
“It’s pretty inspiring to be the Media Network of the Year at Cannes,” Parker said. “We are always trying to work as a global network to have a consistency of thinking and a consistency Read full story ›
Source: The Drum
