"Start with the Customer" – Samsung VP Talks B2B marketing strategy in fireside chat
During the recent Business Marketing Associations (BMA) fourth annual Regional Conference, The Drum was present at the ‘fireside chat’ between the 2015 BMA New York communicator of the year Ed Abrams, who is vice president of B2B Marketing at Samsung and Etienne Katz, senior vice president of Global Sales at the Wall Street Journal.
After 18 years at IBM, most recently as vice president of Demand Generation for IBM’s Software Middleware Group, Abrams ‘cracked the code’ at Samsung during the first year on the job and really turned around its B2B marketing strategy. Samsung is know as one of Read full story ›
Source: The Drum
