By Phil Cooper

One area where start-ups are fostering innovation is mobile. So what does it take to start-up successfully in the mobile industry today? I spoke to John Scorah, co-founder of specialist mobile advertising business Mobsta, founded in 2010, to find out more.

John, tell me about when you entered the mobile advertising market, and why?
I first moved into mobile in about 2004 when I’d partnered with the Bluepod Media guys looking at location-based targeting using Bluetooth and Wi-Fi server technology. I’d been in the outdoor industry for many years and we took that experience to apply a commercial model that followed the Read full story ›

Source: The Drum