Stella Artois taps into spirit of holiday giving through online film series
The beer brand arranged for a piano, a camera, holiday lights and fake snow from its “Fallen Star” holiday commercial to be delivered to unsuspecting recipients by their loved ones in an effort to celebrate Stella Artois’ origins as a Belgian holiday drink.
The series of videos, which were filmed in the Portland, Nashville, Buenos Aires and London, aired on the brand’s YouTube channel.
“Lights”: Story 1
“Snow”: Story 2
“Camera”: Story 3
“Piano”: Story 4
Source: Marketing Week
