Stella Artois thinks it’s time cider brands 'set themselves apart' as it introduces new look
Stella Artois has introduced new packaging designs for its Cidre range of drinks featuring paint stroke detailing to cut through the noisy cider market and place itself as a premium option.
The design will be featured on all bottles and cans in the Stella Artois Cidre family: Apple, Pear, Peach, Raspberry and Elderflower. All five designs use paint stroke detailing that highlights the brand’s apple and fruit flavours and ingredients.
“It is an important time for cider brands to set themselves apart,” said Ally Atha, senior brand manager at Stella Artois Cidre.
“Stella Artois Cidre embodies a sophisticated, adventurous lifestyle and we Read full story ›
Source: The Drum
