By John McCarthy

To celebrate the release of Stephen Fry’s new book ‘More Fool Me’ Penguin and WeTransfer have teamed up to encourage creatives to design and upload their unique interpretations of the memoirs.

Entrants have been granted permission to use the memoir’s text, imagery and audio to reimagine the content in their own way and then upload their works to WeTransfer.

The ‘YouFry’ campaign will accompany the release of the book with assets made available to designers before the launch.

The brief invited entrants to focus their designs on Fry’s passions, including technology, friendship and heroes, literature and language.

The best works will be showcased across Read full story ›

Source: The Drum