By John McCarthy

Heathrow Airport tapped the quintessential ‘Britishness’ of Stephen Fry to make Britain an appealing tourist destination.

Discussing established British stereotypes such as our apparent love of queuing and the fact we sometimes discuss the weather, Fry puts forward Albion as a sensible tourism location.

Father Ted and IT Crowd writer Graham Lineham wrote the three minute slot, which was filmed inside a pub, in a bid to educate Heathrow’s 75m passengers on what to expect upon touching down in Blighty.

Fry then promotes visits to tourist hotspots such as the Scottish highlands to the Giant’s Causeway, St Paul’s Cathedral to Llanfairpwllgwyngyllgogerychwyrndrobwll-llantysiliogogogoch in Read full story ›

Source: The Drum