By John Glenday

Celebrities are seeking to get the ball rolling on the latest internet craze following the viral success of the Ice Bucket Challenge, by posting selfies of themselves upon waking in the morning.

#WakeUpCall has already seen the likes of actor Tom Hiddleston and comedian Stephen Fry publicise their dishevelled appearances as they seek to raise money for Unicef, a fresh twist on the #nomakeupselfie campaign.

Members of the public are being encouraged to follow suit for the good cause, amongst them some of Fry’s 7.5m strong Twitter following by nominating others to share the shame.

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Source: The Drum