Stepping up to the mic: How I helped Asda and Metro create a radio ad in 24 hours at Do it Day
‘Does anyone do accents?’ In terms of scary questions it’s right up there with ‘what’s that rash?’
There’s a pause as the ramifications sink in.
The folks from Radioville are looking for us – the assembled group of marketers from a wide range of backgrounds – to come forward to a microphone and read a radio script as part of Metro and Asda’s Good Deed Feed challenge for Do it Day. For an ad to be broadcast in just a few hours at 4pm. Mobile phones come out straight away, as people prime friends and family to be sitting by Read full story ›
Source: The Drum
