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Still the greatest show on earth? Why Super Bowl advertisers should take heed of Ringling Bros. closure

on Jan 25, 2017 | 0 comments

By John Immesoete

Last week, it was announced that Ringling Brothers Circus will soon cease operations after over 100 years in business. The owners cited the high cost of operations and the decline in ticket sales, which have made the circus “an unsustainable business.”

Many will find this sad. There was a time, not that long ago, when the “Greatest Show on Earth” was a much anticipated event in many towns across the United States, a spectacle people greatly looked forward to and enjoyed, given that entertainment was less accessible. You wouldn’t have to look far to find people in disbelief about Read full story ›

Source: The Drum