By Dave Hendricks

If you attend enough online publishing, advertising technology or media conferences you can be excused for believing the world is coming to an end.

Between robots consuming 60 per cent of your valuable page views and actual humans eschewing your promotions, what’s an ad-supported media company to do? The only answer to today’s twin threats of robots and ad blocking is to double down on audience development of the old-fashioned kind: Subscribers.

A return to a subscriber-based mind-set and business plan may be the only way that a modern multi-modal publisher can survive in the new era. After all, there is Read full story ›

Source: The Drum