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Stop trying to win awards – a dummies guide to bravery in advertising

on Nov 25, 2015 | 0 comments

By Trevor Robinson

What’s the first thing that pops into your mind when someone talks about bravery? Knights and castles and slaying dragons? Maybe it’s skydiving or scaling Everest? Whatever the answer, a common theme is the need to take a bit of a leap of faith – and that’s true in advertising too.

For me, bravery is something I encourage in every single brand I work with, but I appreciate it’s not always easy to come by. I’ve been lucky enough to work with some incredibly brave clients over the years – Tango in the nineties and the likes of the Mirror Read full story ›

Source: The Drum